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Public Relations
Public Relations focuses on developing and sustaining beneficial relationships between an organization and its publics.
Curriculum Guide and Graduation Checklist
Courses
SLMC 312. Advanced PR Writing. 3 crs. This course is designed to build upon the skills and knowledge a student gained in Public Relations Writing I (Basic PR Writing). Students will develop professional-level writing skills with a special emphasis on writing controlled communications, such as speeches, newsletters, pitch letters, public service announcements, brochures and social… Read More »Advanced PR Writing
Advanced Public Speaking
SLMC 351. Advanced Public Speaking. 3 crs. Public speaking has become an important force for molding and shaping society. In an increasingly complex world, the need for articulate public speakers, that is, those who can present appropriate, relevant, and clear ideas to listeners in a direct, open and convincing manner has become even greater. This… Read More »Advanced Public Speaking
Advertising Copywriting & Design
SLMC 322. Advertising Copywriting & Design. 3 crs. This course combines theory and practice to cultivate effective creative strategy and conceptual thinking within advertising utilizing diverse and interdependent media. Students will apply critical thinking to create campaign solutions employing the use of traditional, social, digital and emerging media. Additionally, this course will develop principles of… Read More »Advertising Copywriting & Design
Advertising Research and Marketing
SLMC 323. Advertising Research and Marketing. 3 crs. This three-credit-hour course introduces students to basic concepts and methods of the research process used in developing, executing, and evaluating integrated communication campaigns. Course content includes a survey of current research methods used in advertising, public relations and mass media studies. Prereq.: SLMC 210 and Junior Status.
Advertising Sales
SLMC 321. Advertising Sales 3 crs. This course discusses the elements of advertising sales and marketing in the business environment. Content consists of advertising and sales promotion, selection of media, and use of advertising and sales promotion as a marketing tool, and ROI (testing media effectiveness). Upon completion, students will demonstrate an understanding of sales/marketing concepts by making… Read More »Advertising Sales
Basic PR Writing
SLMC 311. Basic PR Writing. 3 crs. This course is designed to teach professional-quality techniques for writing to persuade in multiple public relations formats, including news releases, news advisories, features, backgrounders, pitch letters and other public relations writing formats in a multi-media environment. Prereq.: MJFC 100 and SLMC 210.
Broadcast Management
SLMC 441. Broadcast Management. 3 crs. In this course, we will examine various broadcast companies, the organization of these companies and the underlying principles governing their management. Prereq.: MJFC 101 or SLMC 202.
CapComm Lab
SLMC 491. CapComm Lab. 3 crs. CapComm Lab is designed to provide an opportunity for students to gain practical experience through working in a co-curricular advertising and public relations student-run strategic communications firm. The course emphasizes planning, developing, implementing and evaluating strategic communications campaigns. Prereq.: SLMC 312 or SLMC 323.
Communication Policy
SLMC 241. Communication Policy. 3 crs. This course is designed to introduce students to the structure, process and implementations of telecommunication policies. Students will be exposed to different communication issues and bring about awareness and understanding of the impact communications, particularly telecommunications, has on society. After reviewing a variety of issues that involve structure and… Read More »Communication Policy
Communication Research Methods
SLMC 490. Communication Research Methods. 3 crs. This course is designed to introduce students to the basic concepts, principles, and techniques of communication research. Focusing on both qualitative and quantitative research methods, this course will provide students with a basic understanding of what types of studies lend themselves to specific research methods and how to… Read More »Communication Research Methods
Contact Us
CATHY HUGHES SCHOOL OF
COMMUNICATIONS
HOWARD UNIVERSITY
525 Bryant St Nw
Washington, DC 20059
Phone: (202) 806-7698
UNDERGRADUATE ADMISSION
admission@howard.edu
Toll Free: (800) 822-6363
Phone: (202) 806-2763 or
(202) 806-2755
Fax: (202) 806-4465
GRADUATE ADMISSION
hugsadmission@howard.edu
Toll Free: (800) 822-6363
Phone: (202) 806-6800
Fax: (202) 806-4465