Onwumechili’s International Approach to Sport Communication
Dr. Chuka Onwumechili, a professor of Strategic, Legal and Management Communication, recently published Sport Communication: An International Approach. Heralded as essential for any course on sport communication, sport business or sport management, the textbook is the first to introduce the fundamental principles and practice of sport communication from an international perspective.
Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media.