Joanna L. Jenkins, Ph.D.– Strategic Communicator, Professor and Sr. Creative
For over a decade Joanna has been utilizing the power of visual imagery and strategic communication to drive market behavior. Joanna has developed keen insights regarding how people and communities think and feel. She has an in depth understanding of how culture influences environments. Joanna translates this knowledge into nuances, truths, and passions that shape distinct relationships with technology, media, brands, and culture. Joanna deciphers messaging to craft communication that resonates.
Within industry, Joanna has led creative initiatives and worked with notable clients and agencies including Calvin Klein, Topps Inc, Verizon, The U.S. Census, Globalhue, Draft, and McCain. Joanna has produced IMC creative works in diverse media ranging from television and print to radio, interactive and digital. Joanna is skilled as a strategist, creative director, senior creative, art director, and designer.
Joanna earned a Ph.D. in Mass Communications and Media Studies, M.S. in Visual Communications, and a BA in Graphic Design with secondary studies in Advertising. She has a cognate area in psychology in the areas of cognitive processing and personality engagement. Her primary research interests include convergence, advertising, and visual communication.
As a professor Joanna has experience teaching in strategic communication, advertising, and visual communication sequences. Among courses taught are Advertising, Copy Writing and Design, Branding, Campaigns, Advertising Research and Marketing, Media Planning and Buying, Graphic Design and Design History.
Joanna is dedicated to service and mentorship. She is actively involved with the AAF, NSAC, Project Set, and DC Ad Club.