Principles of Persuasion

SLMC 203. Principles of Persuasion. 3 Crs. It is without question that persuasive communication permeates throughout every aspect of our existence. We are constantly inundated with messages designed to influence or change our attitudes, beliefs, values and/or behavior. Moreover, persuasion occurs on every level of communication, from the intra-personal through the global and even occurs within the context of the communication process.

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