Fundamentals of Public Relations

SLMC 103. Fundamentals of Public Relations. 1 cr. The purpose of this course is to provide students with a foundation and general understanding of public relations history, theory and functions. Additionally, students will be introduced to basic public relations writing formats informed by knowledge and understanding of news values as well as news reporting and writing, including how to use Associated Press (AP) style. They will also be introduced to concepts of public relations strategies and tactics and how to incorporate them into effective plans.

Course Information

Related Courses

SLMC Co-curricular

SLMC 326. SLMC Co-curricular. 1 Cr. This is designed to provide students with practical...

Broadcast Management

SLMC 441. Broadcast Management. 3 crs. In this course, we will examine various broadcast...