SLMC 103. Fundamentals of Public Relations. 1 cr. The purpose of this course is to provide students with a foundation and general understanding of public relations history, theory and functions. Additionally, students will be introduced to basic public relations writing formats informed by knowledge and understanding of news values as well as news reporting and writing, including how to use Associated Press (AP) style. They will also be introduced to concepts of public relations strategies and tactics and how to incorporate them into effective plans.