Advertising Research and Marketing

SLMC 323. Advertising Research and Marketing. 3 crs. This three-credit-hour course introduces students to basic concepts and methods of the research process used in developing, executing, and evaluating integrated communication campaigns. Course content includes a survey of current research methods used in advertising, public relations and mass media studies. Prereq.: SLMC 210 and Junior Status.

Course Information

Related Courses

Communications Law

SLMC 331. Communications Law.  3 Crs. The course is designed to give students an...