Advanced PR Writing

SLMC 312. Advanced PR Writing. 3 crs. This course is designed to build upon the skills and knowledge a student gained in Public Relations Writing I (Basic PR Writing). Students will develop professional-level writing skills with a special emphasis on writing controlled communications, such as speeches, newsletters, pitch letters, public service announcements, brochures and social media tactics, as a part of a strategic communications plan. Prereq.: SLMC 311.

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