CHSOC’s 16 professional values and core competencies

The Cathy Hughes School of Communications has established 16 professional values and competencies that all students must demonstrate before graduating. As an accredited journalism and mass communication program, the competencies embody the assessment requirements from the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). The Cathy Hughes School of Communications requires that, irrespective of their particular specialization, all graduates must demonstrate the 16 core values and competencies listed below:

  1. Understand and apply the First Amendment principles and the law appropriate to professional practice;
  2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
  3. Demonstrate an understanding of diversity of groups in a global society in relation to communications;
  4. Understand concepts and apply theories in the use of and presentations of images and information
  5. Work ethically in pursuit of truth, accuracy, fairness and diversity;
  6. Think critically, creatively and independently;
  7. Conduct research and evaluate information by method appropriate to the communications profession in which they will work;
  8. Write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve;
  9. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate styles and grammatical correctness;
  10. Apply basic numerical and statistical concepts;
  11. Apply tools and technologies appropriate for the communications professions in which they work;
  12. Understand and demonstrate the ethical use of digital communication;
  13. Demonstrate an understanding of the principles of entrepreneurship and intra-preneurship;
  14. Demonstrate an awareness of hearing, language and speech disorders, and other physical abilities and disabilities & their accommodations;
  15. Apply the principles of effective oral /interpersonal communications in a variety of professional contexts;
  16. Demonstrate media literacy with a critical understanding of messages in mediated communication.