The Communications Entrepreneurship Research and Resource Center (CERRC) serves as an entrepreneurial incubator for students and emerging business owners interested in media and communications entrepreneurial training.
CERRC was created in 2009 as a result of the School’s annual Legacy Day Business Plan Competition. During the celebration, the School recognizes communications students who aspire to become entrepreneurs by showcasing the business plans of the top finalists.
The success of the business plan competition led to the launch of CERRC, which offers access to customized entrepreneurial training and curricula. The Center houses reference materials and resources to support broadcast, print, and digital media, public relations, marketing, branding and advertising campaign management other communications strategies.
CERRC training is available to students, business owners in the media and communications industry and emerging entrepreneurs. The primary goal of the Center is to deliver research and provide access to resources that make a difference in the personal and professional lives and businesses of entrepreneurs. The CERRC program is committed to “delivering on the promise and building on the legacy” of the Howard brand by increasing minority ownership through ethically sound and principled communications and information development and dissemination.
Finally, the CERRC program is designed to accelerate the development of community-based minority businesses, preparing entrepreneurs to compete in local and global marketplaces. On January 27, 2011, Dean Jannette L. Dates and the School of Communications (SOC) celebrated the official opening of the Communications Entrepreneurship Research and Resource Center (CERRC) at Howard University.